What the BID will do
Improve marketing & promotion
The aim of increased marketing and promotion will be to:
- Build brand awareness of the Nottingham retail offering
- Grow capacity
- Increase customer loyalty.
This will be achieved by a series of activities which will include:
- Seasonal campaigns
- Seasonal campaigns
- Customer incentives
- Marketing collateral
- A dynamic website.
All these activities are designed to increase spend and dwell time in Nottingham city centre as well as increase customer satisfaction.
